The trials and tribulations of the cannabis market have sent investors on a rollercoaster since its inception. During the previous cannabis bull run, many investors enjoyed immense portfolio growth, while others lost everything. Although the global pandemic has restricted consumers from visiting retail vendors, many companies have transitioned to social media and e-commerce platforms to market to consumers for the foreseeable future.

In addition, cannabis retailers are rapidly evolving to mee the needs of the mainstream cannabis consumer by offering an ever-increasing variety of products such as edibles, concentrates, infused products, and topicals. Innovative products continue to flood the market in an attempt to satisfy the demands of the modern consumer, and retailers continue to transform marketing campaigns with attention-grabbing packaging and advertising.

Ironically, having just recently been legalized in Canada and across several American States, cannabis retail outlets, producers, manufacturers, distributors, and warehouses were deemed to be essential services during the global crisis. Having achieving acceptance into mainstream consumerism, North America has allowed the industry to grow and mature significantly, with the cannabis market achieving a valuation of USD $22.9 billion in 2020, and with no signs of slowing, is projected to grow at a CAGR of 18.1% over the course of the next 5 years.

The benefits with the consumption of cannabis and the role it plays in therapeutic applications has proven to be a significant growth engine for the global cannabis market. Although the medical use of cannabis has been around for years, it is the recreational use that is well on its way to providing transformative growth within the sector and is expected to facilitate lasting sales of recreational cannabis in the foreseeable future. While quite a healthy portion of consumers still purchase flower cannabis from illegal sources, items such as edibles may very well be the catalyst that propels the industry back into the limelight.

INDVR Brands Inc:

INDVR Brands Inc. (CSE: IDVR)v is a Colorado-based, Canadian-listed company focused on the creation and distribution of unique and exciting brands in the legal US cannabis market.

INDVR is focused on aggregating and optimizing popular cannabis brands throughout North America and are committed to the pursuit of becoming a premier, globally recognized “House of Brands,” holding a client portfolio of award-winning products with an extensive market footprint. INDVR seeks to become the definitive source for unparalleled product selection, a tireless commitment to quality, exceptional craftsmanship and lifestyle for its consumers and boasts an inspired cannabis product tailored to meet every taste. INDVR’s management team brings expertise in operations, cannabis cultivation and mergers and acquisitions to support its U.S. expansion through accretive acquisitions and organic growth.

The prestigious Honu Brand draws its name from the Hawaiian meaning for “sea turtle”, which represents longevity, peace, good luck, and the human spirit within. The brands mission is to craft the highest quality cannabis products and remains a premier producer and processor of cannabis concentrates, edibles, flowers, topicals and vapes.

The brand encompasses edibles including peanut-butter cups, turtles, salted caramels, milk chocolate medallions and other products, as well as topical products that include bath bombs and skincare items. Quality is essential for the brand and having been labelled the best edible company by Dope Magazine, it comes as no surprise with their wide variety of appetizing medicated options. All of Honu products are lab tested and its commitment to supplying industry leading products are second to none.

California Edibles Market:

In 2020, California retail stores sold roughly $4.4 billion worth of cannabis products, generating an astonishing 50% growth in comparison to the prior year and representing roughly 27% of all legal sales in the United States. By 2022, recreational cannabis markets in California are expected to eclipse $5 billion, with the industries total economic impact to be near $10 billion.

With eyes on the surging California cannabis market, INDVR recently announced the progression of late- stage discussions with three independent distributors to begin supplying Honu edible products to approximately 400 retail locations throughout the State. California will mark the third state that the Honu brand is currently manufactured and distributed, after Oregon and Washington.

The edibles market is estimated to make up more than 20 percent of the cannabis consumed in California last year and is considered to be one of the fastest growing adult-use cannabis markets in the world. Joshua Mann, INDVR’s CEO continues to state “Our award winning Honu products are currently doing exceptionally well in over 700 locations across Washington and Oregon. In December 2020, in Washington alone, the Honu Brand sold over 206,000 individual edible units, and we look forward to providing a fantastic new product offering to Californians in the very near future.”

INDVR has identified the timing as critical for the introduction of its Honu Brand into the ever-expanding Californian market and continues to work aggressively towards obtaining the necessary packaging approvals, anticipating its first shipments to California retail locations to occur during the second quarter of 2021. When considering the sheer volume at which Californians are consuming cannabis products in comparison to other legalized states, the opportunity for colossal growth should leave INDVR investors with sentiments of euphoria.

Continued Growth of Award-Winning Edibles:

INDVR seems relentlessly committed to expanding its profitability and increasing its influence on the US cannabis markets, surpassing internal estimates for both the Washington and Oregon State’s edible and infused product sales. Since August of last year, the company instilled corporate objectives and became hyper-focused on growing its infused product brands and using these brands to expand its distribution to over 1,000 dispensaries across Washington, Oregon and Colorado.

Joshua Mann, INDVR Brands CEO states “We are very encouraged by the growth we are seeing in the edibles segment. The continuing sales growth of our award winning Honu Brand reaffirms our decision to focus on exceptional tailor-made products, growing our market share with our most profitable SKUs, and expanding out network into maturing markets in the US and Canada.”

With the assistance of its third-party manufacturing partner in Washington, INDVR sold over 206,000 individual edible units in December, a 12% increase month over month from the previous 184,000 units sold the month prior. The Honu Brand is currently available at over 350 dispensaries in Washington State.  Just recently announced, the Honu Brand in Washington State just recorded its best January on record, distributing over 262,000 edible units sold.

Additional highlights include selling over 67,440 peanut butter cups and approximately 49,910 chocolate turtles. Revenues generates for the month were in excess of $216,000 compared to the $194,223 recorded the previous January, representing an 11% year-over-year growth, which impressively enough represents growth despite facing COVID-19 related production impacts.

In Oregon, the focus of the company remains on the growth of Honu Brand distribution platform to facilitate additional sales growth in 2021 and is currently in discussions with partners to expand Honu Brand to Colorado, Arizona and Nevada in the United States as well as ambitions to explore potential partners to manufacture and distribute in Canada. As the calendar rolled over to 2021, Honu boasts availability in over 360 retail locations across Oregon.

In Colorado, INDVR possesses the head lease on two cannabis cultivation facilities, and one cannabis retail location. In addition, the company owns all tenant improvements, cultivation, and other equipment in these facilities, including the watering systems, grow lights, HVAC units, racks, and trays. Although the cultivation operations and retail store are currently operated by third-party sublease and equipment lease agreements, INDVR has begun the process of gaining its own state approval to operate cannabis assets in Colorado. The company is also in the process of developing another relationship with a licensed producer in Nevada to distribute its products within the State.

The company has also begun development on additional confectionary products tailored to vegan and non-dairy consumers as part of the previously announced brand expansion across Washington, Oregon and California. This line of dietary sensitive products is expected to be available in the second quarter of 2021. With so much in the works for INDVR and its award-winning cannabis products, speculations can be made that the current stock price and market cap are in for a swift re-valuation in the coming months as the company continues to achieve corporate milestones and expansion into ever evolving cannabis markets.

Value Added:

With its progressive portfolio of high-quality products, INDVR somehow finds itself floating around an undervalued sub $20 million market cap. If the company can follow through on its expansion goals, one can speculate that this may not be the case for much longer. Having enjoyed some recent volatility, INDVR has grown almost 100% since the start of January, and as they progress into 2021 with any form of continued successions the company could quickly find themselves valued closer to some of their industry peers:

Plus Products Inc. (CSE: PLUS) is a cannabis and hemp branded products company focused on using nature to bring balance to consumers lives. PLUS’s mission is to make cannabis safe and approachable – that begins with high-quality products that deliver consistent consumer experience. PLUS market cap is currently valued at $60 million

Body and Mind (CSE: BAMM) is an operations focused multi-state operator investing in high quality medical and recreational cannabis cultivation, production and retail. Body and Mind products include dried flowers, edibles, oils and extracts as well as GPEN cartridges. BAMM market cap is currently valued at $101 million.

SLANG Worldwide (CSE: SLNG) is a global leader in the cannabis CPG sector with a diversified portfolio of popular brands distributed across the United States. The company specializes in acquiring and developing market-proven regional brands as well as launching innovative new brands to seize global market opportunities. SLNG market cap is currently valued at $240 million.

At its current levels, INDVR Brands and its line of award-winning products could experience anywhere from 350% to 1400% growth in the near future when compared to current market cap valuations of PLUS and SLNG, and while these assumptions are purely speculative, the team at INDVR seems destined to deliver on aspirations of becoming a leader in the cannabis retail industry

Closing:

Many investors are surely anticipating another surge in the cannabis sector with continued legalization and availability of exciting new products for recreational cannabis users to explore. With growth expected to visit the sector steadily over the coming years, the only question at hand remains the speed at which capital will flood the market. If history tends to repeat itself, investors would be wise to prepare their portfolios to hold valuable low risk-high reward cannabis plays such that INDVR has to offer with expectations that the market very well could spike substantially in the near future.

INDVR Brands Inc. (CSE: IDVR) last traded at $0.095